Nashville-based · thinking beyond borders
the art of getting it done
I'm Kaitlin.
00Nashville rooted · working across marketscall time 00:00
I'm Kaitlin.
I make things happen.
I've spent years bringing people together, giving ideas a platform, and making ambitious things real. Now I'm telling the story from my side of the room.
KS
01The person00:00:40
I was building things long before I called myself a founder.
My story starts with curiosity. About people. About how the internet moves culture. About why some ideas stay on a vision board while others become the events, brands and conversations everybody remembers. From digital trust and community leadership at TikTok to building Sparkling Dreams, I've followed that curiosity into new rooms, and created a few of my own.
I'm also a mom of three. I love a strong outfit, a new idea, and a moment that feels worth remembering. None of those parts of me live in separate boxes, and this site won't pretend they do.
I'm a mom, a founder, a community-minded creative, and someone who refuses to be put in just one box.
More than a job title ↗
A little context
Before the next chapter, there was the work.
From August 2021 to the Nashville office closure in August 2026, I worked behind the scenes at TikTok in Trust & Safety, learning how digital platforms operate, how community guidelines are applied, and why certain content gets flagged. Leading within BLXCK showed me what can happen when people feel seen, and what it takes to build something bigger than one person.
Outside those walls, I was planning events, building brands, designing campaigns, finding partners and helping other people show up in the world the way they imagined.
01 / The platform · 2021–2026 · five years
I used to be the digital police.
Five years in Trust & Safety: misinformation, community guidelines, content moderation, platform integrity. Learning how the platform works, not just what's on it.
02 / The connections
Making room for people.
North America lead for BLXCK, TikTok's Black employee resource group: a 900+ member community, cross-ERG collaboration, and the first employee-led BLXCK video.
03 / The pivot
Building what comes next.
A 2026 career transition became a chance to focus on entrepreneurship, experiences and a platform with my own name on it.
Culture is personal.•Creativity is a practice.•Execution is the difference.
02The reputation00:01:30
They call me The Executioner.
"The Executioner" isn't a job title I gave myself. It's what people started calling me when they realized I don't just dream up a concept. I find a way to bring it to life.
Behind the execution · scroll to advance the files
File 001 / The vision
Start with the idea.
Meaning, intention, the details that turn a concept into a direction.
File 002 / The work
Make a plan.
People, logistics, creative problem-solving, and the decisions nobody sees.
File 003 / The experience
Bring it to life.
Real experiences and finished spaces, not imaginary campaign results.
File 004 / The proof
Show what changed.
Audience, participation, outcomes, and the evidence behind the story.
File 005 / The next one
Do it again.
There is always a next one. That's the job.
VisionWorkProof
03The work that matters to me00:02:20
It started with a few backpacks. Look what we built together.
A grassroots employee initiative that grew into a multinational effort supporting students, families, and communities. During my time at TikTok, I helped lead the BLXCK employee community and co-led our Back-to-School Drive. Alongside school supplies, we introduced Bags of Grace for parents and caregivers: family resources, online safety information, and support for the whole household.
The Executioner Files · Community impact
0Cities
0Countries
0+Volunteers
0+Backpacks · 2025
My role: BLXCK ERG co-lead, community engagement, partnership development, and cross-functional program coordination. Work completed during my employment with TikTok, with employee volunteers, business teams and nonprofit partners. Shown as an example of my leadership, not an independent brand partnership.
2022
A fewGrassroots beginning2023
65Backpacks · reported growth2024
650Backpacks · expansion2025
2,000+Backpacks · 7 cities, 3 countriesProgram figures from the 2025 final recap. Delivered with employee volunteers, business teams and roughly 13 nonprofit partners.
04Selected work00:03:05
The stories behind the work.
A few chapters from technology, community leadership, cultural programming, and immersive events. Every piece on the table is real. Drag them. Open one.
Drag the pieces · click one to open the file
every piece here is real — a program, a stage, or the room itself
OPEN FILE
TikTok BLXCKLeadership
OPEN FILE
Queen's Empire BallExperiences
OPEN FILE
Voice the BallotCulture
OPEN FILE
615 WeekCulture
OPEN FILE
Back-to-School DriveLeadership
OPEN FILE
Technology yearsLeadership
OPEN FILE
The detailsExperiences
OPEN FILE
Retail activationExperiences
OPEN FILE
A 50thExperiences
Selected collaborations & accounts
Different people. Different visions. One thing in common: making them real.
My work moves between strategy, content, social media, storytelling and live experiences. I never want one label to flatten the range of what I do.
Culture & experiences
615 Day / 615 Week
From cultural programming to marketing and partnership development, this work has been about showing what Nashville can create when people come together.
Cultural programming · partnership development · 2027 in development
Music & artist storytelling
Kendrè Streeter
Artist campaigns and event promotion: translating music, personality and the message behind a performance into content that helps people connect with the artist.
Led through Sparkling Dreams
Founder & brand growth
@allthingsjrenee
Creative and marketing support across personal-brand storytelling and developing business concepts, connecting the voice behind the brand to a cohesive audience experience.
Led through Sparkling Dreams
Real estate & digital marketing
Anastasia Williams Realty
Real-estate social content and marketing that translate listings, local expertise and everyday questions into content designed to build familiarity and trust.
Led through Sparkling Dreams
Community & civic culture
Voice the Ballot
Helping bring together music, civic learning, local leaders and creative talent into a live cultural series, with the work stretching from campaign assets to production details.
Civic series · Nashville 2026
Creative production
Queen's Empire Ball
A distinctive masquerade concept developed into a real evening of entertainment, style and atmosphere: the details, the decisions, and the experience guests walked into.
Masquerade gala · October 2026
05Built on experience00:04:00
My impact doesn't fit in one number.
Reach is one kind of influence. Bringing people together, shaping stories, earning trust, and getting ambitious ideas across the finish line are others. I've applied those skills inside a global platform, across client accounts, and in cultural experiences that live beyond a screen.
See my partnership value ↗0M+Impressions across brands I've worked withAcross client and project accounts
0+Employee-community networkBLXCK · North America lead
0+ yrsEvent & experience workPlanning and producing events
0 yrsAt TikTok · 2021–2026Trust & Safety, BLXCK leadership
Distinct kinds of evidence, not additive audience figures.
Why I care
"I don't just want people to see what I make. I want them to feel what becomes possible when we actually show up for each other."
The partnership case / not just followers
I don't just bring an audience. I know how to build the moment.
Some projects need reach. Some need a trusted connector, an inventive campaign, or someone who can bring the experience to life. My value is in knowing how to connect those pieces, and execute.
01 / People
Community with context.
Leadership experience supporting a 900+ member employee-community network, plus work connecting artists, local leaders, audiences, and collaborators.
02 / Story
Marketing with a point of view.
Digital storytelling and campaigns across 615 Day/Week, Kendrè Streeter, @allthingsjrenee, Anastasia Williams Realty, and cultural programming.
03 / Experience
Ideas that leave the screen.
From Voice the Ballot to Queen's Empire Ball and 615 Week, I know the moving parts behind live creative experiences: people, programming, visuals, and production.
04 / Follow-through
Execution is the differentiator.
My reputation comes from making the details work. Partners need more than inspiration; they need an idea that can actually happen.
A note to brand teams
Imagine what we could build together.
Creator technology. Family and lifestyle. Culture. Travel. Experiences. I'm building relationships nationally, with room to grow internationally. If your brand values original thinking and thoughtful execution, there's a conversation worth having.
06For brands & partners00:04:40
Your brand deserves more than a placement.
I understand both sides of the partnership: how a brand thinks about its audience, and how a real person decides what deserves their attention. I bring digital marketing perspective, creative direction, community relationships, and hands-on experience turning a concept into a campaign or live experience. Let's make something useful, surprising, and worth talking about.
Inquire about a partnership ↗01↗
Brand storytelling & campaigns
Concept development, content strategy, intentional product integration, and original stories that fit the people you want to reach.
02↗
Experiential partnerships
Thoughtful integrations into cultural programming, creator experiences, community events, and partner activations, with agreed roles and measurable goals.
03↗
Technology partnerships
Put tools to work in authentic creative projects, from production workflows to original visuals and storytelling. Sony and DJI are priority prospects, not current sponsors.
04↗
Long-term partnerships
Build a relationship across a campaign, a season, or a series of experiences instead of buying a single post.
What's next / 2027
New rooms. Bigger conversations.
I'm developing sponsor relationships for the 2027 edition of 615 Week: creative integration, a reason to participate, and a thoughtful post-event recap. In development, not an announced sponsor roster.
07Book Kaitlin00:05:15
A room.
A mic.
A real conversation.
Speaking, moderating, hosting, and practical conversations about leadership, creative execution, technology, and AI. I bring the experience, and I show up as myself.
Speaking and appearances are booked here. Organizational training and advisory are delivered through Sparkling Dreams.
08Life beyond the work00:05:40
And there's still a whole life happening in between.
Life in color
Personal style, moments of joy, and all the things that aren't a job title.
Becoming, always
Career chapters, growth, and the freedom to keep evolving.
Creating my own way
From platforms to purpose, always curious about what can come next.